Image via Wikipedia

Are you ready to build your Jewelry Website Facebook Page?  If you have been reading our blog you are aware of the awesome powers of social media marketing and gaining exposure for your jewelry website using Facebook.  Because it is all but impossible to spam via Facebook this makes getting to potential clients tough, but also very powerful once you do.  By using Facebook for marketing your website not only are you targeting the very people that will want your product, but also you are exposing your business to the Internet’s largest audience; nearly half of all Americans are using Facebook on a daily basis.

How does a business market through Facebook?  Profiles are reserved for people and Pages are reserved for businesses.  You need to start by using your personal Facebook profile to create what is called a fan page.  The problem that most businesses have is once they create the fan page, how do they attract users to “like” their page?  Here are a few tips to create an alluring Facebook page that is sure to increase your fan base and provided great exposure for your jewelry website.

1. Sign up for a program called TabSite.  This is a great site that allows you to create a custom landing page for your jewelry website’s Facebook page. You can upload your own images, add links, and customize the page to your liking.

2. Call to Action – Want to transform those lurkers into fans?   Consider actually asking them to like your page!  With TabSite you can include a like button in the graphics of your landing page, or make it clear that you are seeking their approval.

3. Offer a prompt – Encourage lurkers to like the fan page of your jewelry website by offering them something in return.  For example, “Click the Like Button for More Information,” or “Hit the Like Button for a free gift!”

4. Offer Great Content – People will be more inclined to like your Facebook page if you give them interesting bits of information.  If you specialize in high-end diamond jewelry your page should be updated with news and facts about diamonds, celebrity jewelry, and trends.  If you have an art jewelry business, highlighting unique designs might be interesting to your fans.

6. Additional Content – Consider also adding videos, polls, games, and other creative forms of content. The more features you offer which allow your fans to interact with your page the more often they will visit and participate.

5. Communicate – When people write on your wall you must respond! Facebook is a social media outlet and your fans want to personally engage with you.  Marketing via Facebook fan pages requires that you continue the conversations that are started; don’t leave potential customers hanging.

These are the basics of creating a great Facebook page for your jewelry website.  While these are simple steps to follow, they are time consuming.  Many of our clients do not have the time to spend engaging in social media marketing and hire us to handle it for them.  Contact Websites for Jewelers today for a free website audit and to learn how we can help you with your webs design, SEO, and social media marketing.

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• How to Create Custom Welcome Page Using Facebook FBML Application (shoutmeloud.com)
• Facebook Fan Pages (tweetreports.com)
• Facebook fan page NEW layout has arrived [Demos Flouri] (ecademy.com)

Image via CrunchBase

If you read our recent article titled, “Social Shopping Websites,” then you are aware of the benefits of social shopping.  Imagine you are a shopper looking for the perfect pair of diamond jewelry earrings to add to your fine jewelry collection.  You could drop the key phrase: “diamond jewelry earrings” into Google and start sifting through the thousands of sites that pop up in their search results, spend hours on random websites researching and comparing quality, pricing, and customer service reputation, or you could head to a social shopping site like Kaboodle and save a lot of time by reading the reviews from your fellow social shoppers.  Social shopping is a new way for consumers to gather information and rate products that they want to purchase, or have purchased.  It takes the guesswork out of Internet shopping, and because it is easier that using search engines and can provide more accurate results, it is no doubt the future of e-commerce.  Today we will explain ways that you can harness social shopping sites to help promote your jewelry website.

Jewelry websites have an advantage over other products in terms of marketing through social shopping sites; these sites are generally related to the fashion industry.  The most popular social shopping sites which focus on the fashion industry include: Polyvore, Kaboodle, and ThisNext.  There are two major benefits for you as a jewelry storeowner to utilize these three sites and others like them.  First, you can gain insight into the wants and desires of your potential clients, and second you can market your products to those most likely to buy them.

First, create your own social shopping profiles to research your clients. On these sites, users create personal profiles that afford various ways to engage in social shopping with their friends.  They can create wish lists which itemize all the clothing and accessories they long to have; they can create style profiles which detail some of their favorite items and how to coordinate them; they can highlight specific products or trends that they find interesting and want to share. By examining the choices users make with these various social shopping site features, you can get a good read on the types of jewelry your clients want.

Second, create your own profiles so you can showcase your work to a targeted group of people.  Through your various social shopping profiles you can market your own jewelry website.  The friends that you gather will have access to the items you add to your wish lists, style profiles, and product alerts.  For example, you could create an entire look complete with jewelry from your own website.  This shows your potential clients ways they can coordinate your jewelry with various outfits.  Those who want the new Juicy Couture jump suit can see how great it looks paired with your gold hoop earrings.  You can also create pairings of your products and show potential clients which earrings match which bracelets, and so forth.  Be creative with your combinations and show the social shoppers out there all the benefits of owning your jewelry.

Encourage your friends and clients to showcase your products in their profiles.  This is another great way that the people close to you can help your jewelry website succeed.  You do not have to be the only social shopper promoting your jewelry; your friends can do it too.  Encourage them to use your products when possible in the various wish lists, style profiles, and product promotions that they create.  The more buzz about your jewelry, the better!  Need more tips on marketing your site?  Contact Websites for Jewelers today!

Related articles

• 7 Social Shopping Sites that worth your time (seoservicesgroup.com)
• Why Facebook Could Dominate the Next Generation of Ecommerce (jagdidit.com)
• Nordstrom Buys Social Shopping Site HauteLook (webguild.org)
• Kaboodle’s Chief Marketing Officer Talks Social Shopping [Interview] (socialtimes.com)

Has your website support team been hounding you to get active on the social networking sites like Facebook and Twitter?  ‘Social Media Marketing’ is a huge buzz phrase in the world of Internet marketing, and it is not going away any time soon.  While you have certainly heard the phrase, you may be unclear about what Social Media actually is and how it can help you promote your jewelry website? First, a social networking site, as defined by Wikipedia is: “an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities.”  Social media marketing is when businesses use these social networking sites to increase their bottom line, and this can be a very effective way for jewelry websites to market themselves.

First lets start with a few statistics on this thing we call Social Networking sourced through Web Strategist:

-       75% of all the people on the Internet use social networking sites, which have increased 24% over the last year.

-       This past July Facebook reached 500 million users

-       People Tweet 600 times per second, reaching about 50 million Tweets per day

-       Facebook was the most visited site in 2010, surpassing Google.

-       A report from Airwide Solutions predicts that Social Networking will be a more popular method of communication than phone calls or text messages by 2015.

-       Social networking sites account for half of all the mobile Internet usage.

-       75% of business owners plan to make social networking a big part of their marketing strategy in 2011.

Image via Wikipedia

When marketing your jewelry website, you want to reach as many people as possible in the shortest length of time.  As you can see by these stats, social networking websites have become the fastest way to reach the most internet users, making this an excellent avenue for Internet marketing.  Not only are Facebook, MySpace and other social networking sites excellent places to reach potential customers, theses sites are also excellent places to find paying customers.  Research has shown that hits to web sites via Facebook are actually more likely to turn into a sale.  Experts predict this is due largely to the fact that Facebook users are more engaged and the information they find while on a social networking site is more relevant to their wants and needs.  Because social networking sites have become experts at customizing information for each user, a client arriving to your jewelry website via a social networking site typically has more interest than one that may arrive via a search engine.

If you have not considered developing a Facebook page, participating in social bookmarking through Del.icio.us, engaging in the professional community of LinkedIn, or creating your own business reference page at Wikipedia, then make these goals for 2011.  If you have serious doubts about your technical skills or time in terms of social media marketing, contact Websites for Jewelers to handle the load for you.  We offer several levels of Internet marketing services and can customize a plan for your business’s unique needs.

Related articles

• Who Likes What: Social Media By Demographic (kissmetrics.com)
• Proof That Social Media Marketing Actually Works (businessinsider.com)
• The Opportunites Offered By Social Networking Sites To Businesses (ronmedlin.com)
• State of the Web 2010: E-Commerce Rebounds, Facebook Rises, Online Video Booms (gigaom.com)
• Marketing Strategies for Online Business (thinkup.waldenu.edu)
• E-Mail Usage Plummets as Teens Turn to Mobile, Social Networking (clickz.com)