If you read our recent article titled, “Social Shopping Websites,” then you are aware of the benefits of social shopping. Imagine you are a shopper looking for the perfect pair of diamond jewelry earrings to add to your fine jewelry collection. You could drop the key phrase: “diamond jewelry earrings” into Google and start sifting through the thousands of sites that pop up in their search results, spend hours on random websites researching and comparing quality, pricing, and customer service reputation, or you could head to a social shopping site like Kaboodle and save a lot of time by reading the reviews from your fellow social shoppers. Social shopping is a new way for consumers to gather information and rate products that they want to purchase, or have purchased. It takes the guesswork out of Internet shopping, and because it is easier that using search engines and can provide more accurate results, it is no doubt the future of e-commerce. Today we will explain ways that you can harness social shopping sites to help promote your jewelry website.
Jewelry websites have an advantage over other products in terms of marketing through social shopping sites; these sites are generally related to the fashion industry. The most popular social shopping sites which focus on the fashion industry include: Polyvore, Kaboodle, and ThisNext. There are two major benefits for you as a jewelry storeowner to utilize these three sites and others like them. First, you can gain insight into the wants and desires of your potential clients, and second you can market your products to those most likely to buy them.
First, create your own social shopping profiles to research your clients. On these sites, users create personal profiles that afford various ways to engage in social shopping with their friends. They can create wish lists which itemize all the clothing and accessories they long to have; they can create style profiles which detail some of their favorite items and how to coordinate them; they can highlight specific products or trends that they find interesting and want to share. By examining the choices users make with these various social shopping site features, you can get a good read on the types of jewelry your clients want.
Second, create your own profiles so you can showcase your work to a targeted group of people. Through your various social shopping profiles you can market your own jewelry website. The friends that you gather will have access to the items you add to your wish lists, style profiles, and product alerts. For example, you could create an entire look complete with jewelry from your own website. This shows your potential clients ways they can coordinate your jewelry with various outfits. Those who want the new Juicy Couture jump suit can see how great it looks paired with your gold hoop earrings. You can also create pairings of your products and show potential clients which earrings match which bracelets, and so forth. Be creative with your combinations and show the social shoppers out there all the benefits of owning your jewelry.
Encourage your friends and clients to showcase your products in their profiles. This is another great way that the people close to you can help your jewelry website succeed. You do not have to be the only social shopper promoting your jewelry; your friends can do it too. Encourage them to use your products when possible in the various wish lists, style profiles, and product promotions that they create. The more buzz about your jewelry, the better! Need more tips on marketing your site? Contact Websites for Jewelers today!
- 7 Social Shopping Sites that worth your time (seoservicesgroup.com)
- Why Facebook Could Dominate the Next Generation of Ecommerce (jagdidit.com)
- Nordstrom Buys Social Shopping Site HauteLook (webguild.org)
- Kaboodle’s Chief Marketing Officer Talks Social Shopping [Interview] (socialtimes.com)