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Are you ready to build your Jewelry Website Facebook Page?  If you have been reading our blog you are aware of the awesome powers of social media marketing and gaining exposure for your jewelry website using Facebook.  Because it is all but impossible to spam via Facebook this makes getting to potential clients tough, but also very powerful once you do.  By using Facebook for marketing your website not only are you targeting the very people that will want your product, but also you are exposing your business to the Internet’s largest audience; nearly half of all Americans are using Facebook on a daily basis.

How does a business market through Facebook?  Profiles are reserved for people and Pages are reserved for businesses.  You need to start by using your personal Facebook profile to create what is called a fan page.  The problem that most businesses have is once they create the fan page, how do they attract users to “like” their page?  Here are a few tips to create an alluring Facebook page that is sure to increase your fan base and provided great exposure for your jewelry website.

1. Sign up for a program called TabSite.  This is a great site that allows you to create a custom landing page for your jewelry website’s Facebook page. You can upload your own images, add links, and customize the page to your liking.

2. Call to Action – Want to transform those lurkers into fans?   Consider actually asking them to like your page!  With TabSite you can include a like button in the graphics of your landing page, or make it clear that you are seeking their approval.

3. Offer a prompt – Encourage lurkers to like the fan page of your jewelry website by offering them something in return.  For example, “Click the Like Button for More Information,” or “Hit the Like Button for a free gift!”

4. Offer Great Content – People will be more inclined to like your Facebook page if you give them interesting bits of information.  If you specialize in high-end diamond jewelry your page should be updated with news and facts about diamonds, celebrity jewelry, and trends.  If you have an art jewelry business, highlighting unique designs might be interesting to your fans.

6. Additional Content – Consider also adding videos, polls, games, and other creative forms of content. The more features you offer which allow your fans to interact with your page the more often they will visit and participate.

5. Communicate – When people write on your wall you must respond! Facebook is a social media outlet and your fans want to personally engage with you.  Marketing via Facebook fan pages requires that you continue the conversations that are started; don’t leave potential customers hanging.

These are the basics of creating a great Facebook page for your jewelry website.  While these are simple steps to follow, they are time consuming.  Many of our clients do not have the time to spend engaging in social media marketing and hire us to handle it for them.  Contact Websites for Jewelers today for a free website audit and to learn how we can help you with your webs design, SEO, and social media marketing.

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Image via CrunchBase

If you read our recent article titled, “Social Shopping Websites,” then you are aware of the benefits of social shopping.  Imagine you are a shopper looking for the perfect pair of diamond jewelry earrings to add to your fine jewelry collection.  You could drop the key phrase: “diamond jewelry earrings” into Google and start sifting through the thousands of sites that pop up in their search results, spend hours on random websites researching and comparing quality, pricing, and customer service reputation, or you could head to a social shopping site like Kaboodle and save a lot of time by reading the reviews from your fellow social shoppers.  Social shopping is a new way for consumers to gather information and rate products that they want to purchase, or have purchased.  It takes the guesswork out of Internet shopping, and because it is easier that using search engines and can provide more accurate results, it is no doubt the future of e-commerce.  Today we will explain ways that you can harness social shopping sites to help promote your jewelry website.

Jewelry websites have an advantage over other products in terms of marketing through social shopping sites; these sites are generally related to the fashion industry.  The most popular social shopping sites which focus on the fashion industry include: Polyvore, Kaboodle, and ThisNext.  There are two major benefits for you as a jewelry storeowner to utilize these three sites and others like them.  First, you can gain insight into the wants and desires of your potential clients, and second you can market your products to those most likely to buy them.

First, create your own social shopping profiles to research your clients. On these sites, users create personal profiles that afford various ways to engage in social shopping with their friends.  They can create wish lists which itemize all the clothing and accessories they long to have; they can create style profiles which detail some of their favorite items and how to coordinate them; they can highlight specific products or trends that they find interesting and want to share. By examining the choices users make with these various social shopping site features, you can get a good read on the types of jewelry your clients want.

Second, create your own profiles so you can showcase your work to a targeted group of people.  Through your various social shopping profiles you can market your own jewelry website.  The friends that you gather will have access to the items you add to your wish lists, style profiles, and product alerts.  For example, you could create an entire look complete with jewelry from your own website.  This shows your potential clients ways they can coordinate your jewelry with various outfits.  Those who want the new Juicy Couture jump suit can see how great it looks paired with your gold hoop earrings.  You can also create pairings of your products and show potential clients which earrings match which bracelets, and so forth.  Be creative with your combinations and show the social shoppers out there all the benefits of owning your jewelry.

Encourage your friends and clients to showcase your products in their profiles.  This is another great way that the people close to you can help your jewelry website succeed.  You do not have to be the only social shopper promoting your jewelry; your friends can do it too.  Encourage them to use your products when possible in the various wish lists, style profiles, and product promotions that they create.  The more buzz about your jewelry, the better!  Need more tips on marketing your site?  Contact Websites for Jewelers today!

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Do you have effective product descriptions on your jewelry website? Jewelry companies often overlook the importance of product descriptions and focus entirely on the product images.  Unfortunately, writing copy takes time, and so many jewelry websites skip this step and settle for images with very basic product information.  Some only include the product title and price! Not only are these retailers missing out on a great opportunity to close a sale, but they are also damaging their search engine rankings.

There are two big reasons that written product descriptions are important to your jewelry website:

1.    They afford an opportunity to communicate the value of your product

2.    When incorporated with SEO they will increase your rankings in the Search Engines

High quality images are certainly crucial when it comes to selling jewelry online, but it doesn’t just stop there.  A customer may become enamored by your images, but they will then look to your product description for further information.  Here you tell them not only the basic facts such as size, materials, and perhaps cost; but also why they NEED this product, what benefits this product offers, and how buying it will improve their lives.  Without your written words detailing all the great things that come with buying your jewelry, you are leaving it up to your customer to decide all on their own, and truly missing a valuable marketing opportunity.

Believe it or not, but copy is one of the most important things in search engine optimization.  Headlines, or product titles, are important in terms of search engine rankings, and should also be carefully considered, but you need more than just bold titles.  Your copy is the most valuable asset your website offers in terms of getting the Google spider attention.  In your product descriptions you not only have the opportunity to sell, sell, and sell some more, but you can also strategically place keywords and phrases that will help your customers find you when searching for the perfect “diamond engagement ring,” or stunning “platinum diamond earrings.”  With keywords inserted in the right places, you are increasing the chance that shoppers will find your jewelry website.

Perhaps you are convinced that well written product descriptions are essential for your jewelry website, but who has the time to write all this copy and run a business? Professional writers are experienced in creating messages that get to the core of your client’s buying motivations.  At Websites for jewelers we offer copywriting services to our clients through our team of experienced writers that can not only grab the attention of your customers and effectively close the sale, but also take search engine optimization into consideration, giving you copy that is effective on multiple levels.

For those of you that want to attempt to write the copy on your own, stay tuned for the next article that gives tips on optimizing product descriptions.

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