Image via Wikipedia

Are you ready to build your Jewelry Website Facebook Page?  If you have been reading our blog you are aware of the awesome powers of social media marketing and gaining exposure for your jewelry website using Facebook.  Because it is all but impossible to spam via Facebook this makes getting to potential clients tough, but also very powerful once you do.  By using Facebook for marketing your website not only are you targeting the very people that will want your product, but also you are exposing your business to the Internet’s largest audience; nearly half of all Americans are using Facebook on a daily basis.

How does a business market through Facebook?  Profiles are reserved for people and Pages are reserved for businesses.  You need to start by using your personal Facebook profile to create what is called a fan page.  The problem that most businesses have is once they create the fan page, how do they attract users to “like” their page?  Here are a few tips to create an alluring Facebook page that is sure to increase your fan base and provided great exposure for your jewelry website.

1. Sign up for a program called TabSite.  This is a great site that allows you to create a custom landing page for your jewelry website’s Facebook page. You can upload your own images, add links, and customize the page to your liking.

2. Call to Action – Want to transform those lurkers into fans?   Consider actually asking them to like your page!  With TabSite you can include a like button in the graphics of your landing page, or make it clear that you are seeking their approval.

3. Offer a prompt – Encourage lurkers to like the fan page of your jewelry website by offering them something in return.  For example, “Click the Like Button for More Information,” or “Hit the Like Button for a free gift!”

4. Offer Great Content – People will be more inclined to like your Facebook page if you give them interesting bits of information.  If you specialize in high-end diamond jewelry your page should be updated with news and facts about diamonds, celebrity jewelry, and trends.  If you have an art jewelry business, highlighting unique designs might be interesting to your fans.

6. Additional Content – Consider also adding videos, polls, games, and other creative forms of content. The more features you offer which allow your fans to interact with your page the more often they will visit and participate.

5. Communicate – When people write on your wall you must respond! Facebook is a social media outlet and your fans want to personally engage with you.  Marketing via Facebook fan pages requires that you continue the conversations that are started; don’t leave potential customers hanging.

These are the basics of creating a great Facebook page for your jewelry website.  While these are simple steps to follow, they are time consuming.  Many of our clients do not have the time to spend engaging in social media marketing and hire us to handle it for them.  Contact Websites for Jewelers today for a free website audit and to learn how we can help you with your webs design, SEO, and social media marketing.

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• How to Create Custom Welcome Page Using Facebook FBML Application (shoutmeloud.com)
• Facebook Fan Pages (tweetreports.com)
• Facebook fan page NEW layout has arrived [Demos Flouri] (ecademy.com)

Image via CrunchBase

If you read our recent article titled, “Social Shopping Websites,” then you are aware of the benefits of social shopping.  Imagine you are a shopper looking for the perfect pair of diamond jewelry earrings to add to your fine jewelry collection.  You could drop the key phrase: “diamond jewelry earrings” into Google and start sifting through the thousands of sites that pop up in their search results, spend hours on random websites researching and comparing quality, pricing, and customer service reputation, or you could head to a social shopping site like Kaboodle and save a lot of time by reading the reviews from your fellow social shoppers.  Social shopping is a new way for consumers to gather information and rate products that they want to purchase, or have purchased.  It takes the guesswork out of Internet shopping, and because it is easier that using search engines and can provide more accurate results, it is no doubt the future of e-commerce.  Today we will explain ways that you can harness social shopping sites to help promote your jewelry website.

Jewelry websites have an advantage over other products in terms of marketing through social shopping sites; these sites are generally related to the fashion industry.  The most popular social shopping sites which focus on the fashion industry include: Polyvore, Kaboodle, and ThisNext.  There are two major benefits for you as a jewelry storeowner to utilize these three sites and others like them.  First, you can gain insight into the wants and desires of your potential clients, and second you can market your products to those most likely to buy them.

First, create your own social shopping profiles to research your clients. On these sites, users create personal profiles that afford various ways to engage in social shopping with their friends.  They can create wish lists which itemize all the clothing and accessories they long to have; they can create style profiles which detail some of their favorite items and how to coordinate them; they can highlight specific products or trends that they find interesting and want to share. By examining the choices users make with these various social shopping site features, you can get a good read on the types of jewelry your clients want.

Second, create your own profiles so you can showcase your work to a targeted group of people.  Through your various social shopping profiles you can market your own jewelry website.  The friends that you gather will have access to the items you add to your wish lists, style profiles, and product alerts.  For example, you could create an entire look complete with jewelry from your own website.  This shows your potential clients ways they can coordinate your jewelry with various outfits.  Those who want the new Juicy Couture jump suit can see how great it looks paired with your gold hoop earrings.  You can also create pairings of your products and show potential clients which earrings match which bracelets, and so forth.  Be creative with your combinations and show the social shoppers out there all the benefits of owning your jewelry.

Encourage your friends and clients to showcase your products in their profiles.  This is another great way that the people close to you can help your jewelry website succeed.  You do not have to be the only social shopper promoting your jewelry; your friends can do it too.  Encourage them to use your products when possible in the various wish lists, style profiles, and product promotions that they create.  The more buzz about your jewelry, the better!  Need more tips on marketing your site?  Contact Websites for Jewelers today!

Related articles

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• Kaboodle’s Chief Marketing Officer Talks Social Shopping [Interview] (socialtimes.com)

Image by turtlemom4bacon via Flickr

You have heard about social media marketing, but have you heard of social shopping?  At Websites for Jewelers we have been discussing social media marketing for your jewelry website a lot over the last several weeks.  We have urged our readers and our clients to create profiles of their businesses in social networking websites like Facebook and LinkedIn, and have detailed the myriad reasons that social media marketing is crucial for your business, like in our article titled, “Social Media Marketing is a Must for Jewelry Websites.” Today, we are discussing a new marketing opportunity to come from the huge business of social networking: social shopping websites.

Unsure what social shopping websites are?   As defined by Wikipedia, “Social Shopping is a method of e-commerce where shoppers’ friends become involved in the shopping experience. Social shopping attempts use technology to mimic the social interactions found in physical malls and stores.”  Where people use Facebook to connect with the daily lives of their friends and LinkedIn to maintain business relationships, people use social shopping sites to scout out the latest styles, the best deals, and consumer reviews, and share this information with their friends.  Imagine a new group of websites that have the sole purpose of exposing products and exchanging information about them!  This is creating a HUGE opportunity for the marketing of your jewelry website.

There are several types of social shopping websites: group shopping site, social consumer review sites, social marketplaces, and shopping communities.

Group Shopping Sites:  These are sites that allow people to come together and purchase large quantities of an item in order to receive a bulk discount.  Some examples are: Groupon, Kactoos, and BuyWithMe.

Social Consumer Review Sites:  Some of the most popular sites on the Internet have been consumer review sites that allow people to find out about the performance of various products that they want to buy, the most traditional being Amazon.  There is a new breed popping up that adds a more social aspect to the communication and users can not only read posted reviews, but also engage with other shoppers.

Social Marketplaces:  Social marketplaces are much like the website Etsy, where sellers can come together in an online version of a farmers market or bazaar.  Some small jewelry companies have been able to create a following through sites like Etsy, but eventually find that they need their own e-commerce site to continue to grow.  Social marketplaces are great for those that sell as a hobby.

Shopping Communities:  Largely dominated by the fashion industry (AKA great for jewelry websites) these types of social shopping websites provide consumers with the ability to create shopping lists, exchange information about products, styles, discounts, and personal experiences. Rena Klingenberg of Home Jewelry Business Success Tips has an excellent article on social shopping websites and recommends the following sites for those in the jewelry business: Polyvore, StyleHive, StyleFeeder, ThisNext, and Wists.  Kaboodle is another shopping community that we love to recommend.  It was launched in 2006 and has over one million users to date.  Kaboodle allows users to create an online personal catalog of everything they want to buy on the Internet and share this information with friends.  Users can also create gift lists, write a blog, and ask other’s opinions about items they wish to buy.

How can you harness these social shopping websites for marketing your online jewelry business?  Look for more information in our next post titled, “Marketing your Jewelry Website with Social Shopping Websites.”

Related articles

• 7 Social Shopping Sites that worth your time (seoservicesgroup.com)
• The rise of social shopping in 2011: 7 examples of where it is going (rossdawsonblog.com)
• 10 Social Shopping Sites to Watch in 2011 Shopper’s Guide (apartmenttherapy.com)

Almost all of the big name websites have created mobile versions of their sites over the last couple of years, making surfing their sites easier from a mobile device.  While the key to a well designed mobile website is simplicity, a lot of these businesses do not have the same needs as a jewelry retailer or manufacturer.  While other web design companies can design great mobile sites for Wal-Mart, Fox, or Facebook, they likely do not know enough about the jewelry business to adequately design a mobile site for someone selling luxury diamond jewelry or wedding rings.

The biggest concern that jewelry retailers have with selling online is that consumers cannot touch or try on their products (see this article on buying jewelry online: “The Future of Jewelry Shopping: Buying Diamond Jewelry Online).  While excellent high-resolution images and 3D tools have helped to alleviate this problem, the fact is that many Jewelers shy away from a mobile site because they are concerned that when their products are viewed on a smaller mobile screen like those on an iPhone or iPad, the quality of their images will suffer, and so will the presentation of their jewelry.  This can be the case if jewelers choose the wrong company to design their mobile site, but at Websites for Jewelers we understand the needs of the jewelry industry and have succeeded in designing some of the best mobile websites for the jewelry business.

Let’s take a look at two mobile websites that we have created: JB Star and Cora International (please note that the Cora mobile site is still in production).

First, take a look at the JB Star website as seen on an iPhone. Look at how simple the mobile site is to navigate. The home page features a different and unique piece of jewelry each and every time you visit the page. After you click the “Enter” button, you see the listing of jewelry categories. As most people visit the site to view JB Star’s jewelry, we wanted to make sure that visitors could quickly navigate to see these beautiful designs.

The most important pages are located at the top of the mobile screen with the product categories listed below.  Each link is large enough to access without having to enlarge the screen, and they are formatted to fit the mobile device they being viewed on.

The Jewelry Navigation Page as Seen on on iPhone.

The Main Navigation Window as Seen on an iPhone.

Next, compare the mobile web version of the display of this rare collectible ring with the standard website.  On the mobile web, a detailed image appears in the center of the screen with the ability to select other similar items below.  This differs from the original website which not only gives a detailed description of the ring, but also offers the viewer other options including the ability to print the page or send an email.  This information, while great for a standard website, would take up too much space for the screen on a mobile device.  JB Star had the best mobile website for the display of their luxury jewelry as the high resolution images take center stage, and non-pertinent information is hidden.

Page From Desktop Version of JB Star Website.

View of Same Page Above Redeisgned for the Mobile Website.

For another example of a well designed website for jewelry companies, take a look at the site we designed for Cora International (To view this demo site, on your mobile device, go to http://www.corainternational.com/mobile/) .  Their navigation page is simple to use and easy to read, but also displays more style than the average mobile website, even including images for the product categories.  Also, the concern jewelers have over a loss of image resolution is put to rest with the incredible quality of the photos that are shown, as seen here in this screen shot of a luxury diamond ring.

Ready to have the best mobile website designed for your online jewelry store?  Contact Websites for Jewelers today for more information.

Related articles

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• What Exactly is Mobile Marketing? (customerthink.com)
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Image via Wikipedia

What is a Mobile Web Browser Site?

As defined in Wikipedia, the mobile web, or a mobile web browser site is when people access the Internet via mobile devices, such as a Smartphone or tablet PC. Popular versions of these devices include iPhones, Droids, Blackberrys and iPads. Standard websites are designed to be viewed on larger screens and used with a keyboard and mouse, so when someone accesses the internet through a mobile device, often times these sites will appear very small and will be difficult to navigate.  A true mobile browser website is 100% viewable without having to enlarge the image by pinching and expanding the screen.

Considerations for a Mobile Web Browser Site:

If your website is your store, then your mobile website is your kiosk.  You can still focus on providing a wide range of products and information through your traditional website, but your mobile site, or kiosk, is a way for clients to grab a quick look and buy the most needed items.  Don’t think of a mobile site as an alternative to a traditional site, but as a supplement to what is already available online and a method communicating to and attracting more users.

Nielsen Net Ratings reported that in 2007, the average Internet session lasted for 56 minutes, while mobile web users typically spend less than five minute on a site.  This means that while someone sitting at a PC is pouring over the information provided, the mobile web user is just browsing.  Later, they may access your standard site for more information, based on the bits and pieces that they gathered from your mobile site. An effective mobile site will prioritize content, offering the most important information in an easy to navigate way.

The information you provide via your mobile site is crucial and so is the design.  The most important factor to consider when designing a mobile site is to keep it simple.  Your customers need to view your site on a very small screen, so less is more, but you can simplify your graphics and still have style.

Mobile Web Browser Creation Services:

All of the major websites have created mobile versions, including: Google, Facebook, WalMart, Fox, Best Buy, MSN, Flickr, and The Food Network.  Jewelry companies are also on board.  One of our favorite mobile browser websites in the Industry is the one we created for JB Star.  When you visit their site on a mobile device such as an iPhone or Droid, you are automatically presented with an alternative version of the JBStar.com website.  This version was designed to be 100% viewable on mobile devices and allows for easy navigation while also providing beautiful portrayals of the JB Star jewelry (something that is difficult to do on mobile devices).  If you compare JB Star’s mobile site with others, you will see that while we have kept the design easy to navigate and quick to load on a mobile device, it still maintains the beautiful graphics of JBStar.com, while others can look quite plain.

Contact Websites for Jewelers for a quote on our mobile browser website creation services and keep your jewelry website competitive in today’s market.

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Diabetes does have some very clear symptoms. In fact, had I been aware of these symptoms before I was diagnosed with type 2 Diabetes, I might have been able to catch it sooner and offset some of its effects.

I can still remember about 5 years ago being at a meeting with our client Lieberfarb. I remember meeting with the principles of Lieberfarb, Ann Arnold, her sister Isabella Fiske, and their father Mark Schonwetter. I was there to discuss search engine strategies. In most of my meetings, I have a certain amount of natural anxieties and nervousness. It’s just who I am. So getting a bit of the “cottons” was normal. But I remember not only being incredibly thirsty, but I was drinking very large volumes of water. I drank all the water I brought with me and Mark even asked me at one point about why I was drinking so much water. I thought I was just losing weight naturally and was doing what a lot of doctors recommend (drinking lots of water). But in hindsight, I was drinking anywhere between 1 and 2 gallons of water per day. And even with all of this water consumption, I was still thirsty and was not urinating very much. It just never registered in my brain that something was wrong.

I was starting to experience some physical discomfort around this time. This included extremely sharp stabbing pains in my legs. I’m not talking about tingling sensations or the discomfort that comes as we get older and the circulation isn’t as good as it once was. I am talking about the feeling that someone is jabbing an ice pick into your legs while you’re sleeping.

I also experienced something that I had heard about for years, but never knew what it was. It’s called trigger finger. I always thought that this referred to something that a gunslinger had. Little did I know that it referred to a finger locking up on you. In my instance, it was my thumb and index finger that would snap together. It is a totally involuntary experience and quite uncomfortable (some might even say a little bit painful).

The last two symptoms of Diabetes that I experienced was a dramatic loss of weight and hair loss. The weight loss I was experiencing was justified in my mind because I was drinking such large amounts of water and eating a very high protein diet. I have seen how people drop large amounts of weight on these high protein diets. So I was not concerned.

As far as the hair loss was concerned, I just thought that I was starting to go bald as happens to so many men as they get older. After all, I was about 45 at the time and just chalked it up to getting old.

But there were some strange balding patterns that I later learned were telltale signs of Diabetes. For example, I was always fairly hairy on my legs. All of the sudden, I noticed that I had lost all of the hair on my lower legs. For a while, I just thought I lost the hair where my socks covered. In my mind, it was the tight elastic socks I was wearing that caused the hair to disappear or simply stop growing. However, as I later learned, this was one of the signs that Diabetes was affecting my body.

So how did I finally learn that I had contracted Type 2 Diabetes? After seeing some blood in a bowel movement, a doctor thought that it was time to get an upper and lower GI series. Before the procedure started, as a routine test before the procedures, I had a finger stick done. The reading was I believe around 270. That was my fasting, first thing in the morning, glucose reading. A normal glucose reading for a non-Diabetic person can be anywhere between 80-130. The nurse asked me if I had Diabetes which I replied to with a stern “no”. After the procedure, I was “asked” to see an Internist who did a blood test and confirmed that I did in fact have Type 2 Diabetes.

I must be 100% clear about the following. I am not a doctor and I am not medically trained. What you read here is simply a recounting of my personal experiences, thoughts and observations. If you have experienced any of the symptoms I have described above, a simple blood test will tell you whether you have Diabetes. If you’re not willing to get a blood test for one reason or another, there are simple, and inexpensive Diabetes testers available at most pharmacies.

If you are experiencing any of the symptoms I have recounted above, please don’t wait to find out if you have contracted Diabetes. The sooner  that you are diagnosed and treated, the sooner you can keep this disease in check and enjoy the rest of your life.

Finally, you might be asking yourself ‘what is an article on Diabetes doing in a web design firm’s blog’? Information has a funny way of crossing our paths. I was thinking that it might be possible for someone to be in the Websites for Jewelers website, shopping for a new website designer, and then decide to check our blog section to see what we have to say. What if by chance someone just happened to stumble upon this blog, read it, and decided that they might have Diabetic symptoms, but would not have known this otherwise? I don’t think that this is completely unrealistic and hope that this article does reach and help at least one person.

Related articles

• Guidelines for Diabetes Screening (everydayhealth.com)
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First lets start with a few statistics on this thing we call Social Networking sourced through Web Strategist:

-       75% of all the people on the Internet use social networking sites, which have increased 24% over the last year.

-       This past July Facebook reached 500 million users

-       People Tweet 600 times per second, reaching about 50 million Tweets per day

-       Facebook was the most visited site in 2010, surpassing Google.

-       A report from Airwide Solutions predicts that Social Networking will be a more popular method of communication than phone calls or text messages by 2015.

-       Social networking sites account for half of all the mobile Internet usage.

-       75% of business owners plan to make social networking a big part of their marketing strategy in 2011.

Image via Wikipedia

When marketing your jewelry website, you want to reach as many people as possible in the shortest length of time.  As you can see by these stats, social networking websites have become the fastest way to reach the most internet users, making this an excellent avenue for Internet marketing.  Not only are Facebook, MySpace and other social networking sites excellent places to reach potential customers, theses sites are also excellent places to find paying customers.  Research has shown that hits to web sites via Facebook are actually more likely to turn into a sale.  Experts predict this is due largely to the fact that Facebook users are more engaged and the information they find while on a social networking site is more relevant to their wants and needs.  Because social networking sites have become experts at customizing information for each user, a client arriving to your jewelry website via a social networking site typically has more interest than one that may arrive via a search engine.

If you have not considered developing a Facebook page, participating in social bookmarking through Del.icio.us, engaging in the professional community of LinkedIn, or creating your own business reference page at Wikipedia, then make these goals for 2011.  If you have serious doubts about your technical skills or time in terms of social media marketing, contact Websites for Jewelers to handle the load for you.  We offer several levels of Internet marketing services and can customize a plan for your business’s unique needs.

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Their old website was designed more like a catalog site than a site that could be actively used by their retail customers to browse and order their jewelry online. Even though they did have pages that showed all of their jewelry, the experience was like flipping through a catalog with many small images of jewelry and some basic text about each item. There was no ability to see larger versions of each image, the text details for each item was limited, and you could not point, click and order like you could in most well designed shopping-cart e-commerce enabled site.

The new website uses a streamlined navigation set to allow both consumers and B2B customers to easily navigate through Nicole Barr’s products. The navigation was developed to allow visitors to get to specific types of products much faster than before and to focus specifically on what they were looking for.

For the B2B customer, once they have found the types of items that they are looking for, they can click any item and see a large and very detailed version of the jewelry accompanied by more text details than had appeared in the previous site.

One of the most important improvements over the old site is the ability for B2B customers to order Nicole Barr jewelry using our shopping-cart order system. All items can now be ordered with a simple point and click.

The new nicolebarr.com website not only represents a tremendous improvement over their old site, it represents an opportunity for retailers to purchase and resell a type of jewelry that is rarely seen these days. If you’re a retailer and looking for something completely unique to offer your customers, make sure to visit nicolebarr.com and register to browse and shop for Nicole Barr jewelry.

So based on the understanding that effective product descriptions are crucial for successful online jewelry sales, what actually goes into creating one?  There are several different elements to consider when writing a product description:

First, think about whom is going to buy your jewelry.  What is your customer demographic?   What is your client in need of, what are their desires, and what are their interests?  Understand who your target audience is so you can focus your messages directly at them.

Next, create a catchy title for your product that will draw a shopper in for a closer look, but also incorporates the key words or phrases for the product.  If you are trying to sell a one of a kind pearl ring that you call “The Oyster,” title it “Unique Pearl Ring: The Oyster,” so shoppers will find your site when they are using the search engines and seeking generalized terms.

Also, while you must incorporate the basic facts about the jewelry you are trying to sell, these are best left as bulleted points below your written description.  The body of your description should focus on the benefits of the product, how the product differs from others like it, and why your customer needs this product.  This is where you use your writing and sales skills to paint a verbal image of what life would be like when owning this product, incorporating the key search terms along the way.

What exactly does one of these good written descriptions look like?  This is a great example from a website that sells wedding rings.  First, the title is a perfect basic description of what the product is: Hand Engraved Wedding Ring. The description not only glorifies the beauty of the ring using deeply descriptive words, but also describes who the perfect owner would be:

Crafted of precious 14k yellow gold, this elegant hand engraved wedding band makes use of the contrast between polished and textured gold to create a unique classically inspired pattern. Hand engraved design frames gleaming polished 14k yellow gold offering a stunning gold wedding band that will be cherished for generations. Perfect for both men and women, this wide, bold hand engraved wedding band takes an elegant twist on tradition.

Are you ready to buy this product?  I am!

Detailed descriptions like this can take time.  Do you lack the time that well written product descriptions take?  Are you worried that you lack the ability to write good copy or understand how to incorporate SEO? At Websites for jewelers we offer copywriting services to our clients through our team of experienced writers that can not only grab the attention of your customers and effectively close the sale, but also take search engine optimization into consideration, giving you copy that is effective on multiple levels. Contact Websites for Jewelers for a review of your website and to find out how we can help you increase your online jewelry sales.

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There are two big reasons that written product descriptions are important to your jewelry website:

1.    They afford an opportunity to communicate the value of your product

2.    When incorporated with SEO they will increase your rankings in the Search Engines

High quality images are certainly crucial when it comes to selling jewelry online, but it doesn’t just stop there.  A customer may become enamored by your images, but they will then look to your product description for further information.  Here you tell them not only the basic facts such as size, materials, and perhaps cost; but also why they NEED this product, what benefits this product offers, and how buying it will improve their lives.  Without your written words detailing all the great things that come with buying your jewelry, you are leaving it up to your customer to decide all on their own, and truly missing a valuable marketing opportunity.

Believe it or not, but copy is one of the most important things in search engine optimization.  Headlines, or product titles, are important in terms of search engine rankings, and should also be carefully considered, but you need more than just bold titles.  Your copy is the most valuable asset your website offers in terms of getting the Google spider attention.  In your product descriptions you not only have the opportunity to sell, sell, and sell some more, but you can also strategically place keywords and phrases that will help your customers find you when searching for the perfect “diamond engagement ring,” or stunning “platinum diamond earrings.”  With keywords inserted in the right places, you are increasing the chance that shoppers will find your jewelry website.

Perhaps you are convinced that well written product descriptions are essential for your jewelry website, but who has the time to write all this copy and run a business? Professional writers are experienced in creating messages that get to the core of your client’s buying motivations.  At Websites for jewelers we offer copywriting services to our clients through our team of experienced writers that can not only grab the attention of your customers and effectively close the sale, but also take search engine optimization into consideration, giving you copy that is effective on multiple levels.

For those of you that want to attempt to write the copy on your own, stay tuned for the next article that gives tips on optimizing product descriptions.

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